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What 50 years of Super Bowl advertising has taught us
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat down on Super...
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Better visual marketing in eight easy steps
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and...
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How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chief executive of...
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Why Tencent’s deals with Publicis and WPP are good for global advertisers
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising...
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Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,...
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What can digital PR learn from traditional PR?
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘what the present and future looks like’. There is...
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Brainwriting: the secret to great ideas
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diverse world of digital media, meaning no objectives or...
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Questions that journalists will ask you and how to avoid being caught out
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediately put a subject on the back foot – which can be...
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How young marketers have an impact on marketing strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500...
View ArticleDigital to receive lion’s share of new ad dollars in 2017
WPP’s GroupM has some good news for the digital advertising business: according to the world’s largest ad buyer, digital raked in 72 cents of every new ad dollar that was invested this year and in...
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